Prepared for PepsiCo

We already sample your brands.
Let's do more together.

Recess has activated Rockstar, Mountain Dew, Pure Leaf, and Starry across 330+ venues nationwide — from WeWork offices to college campuses to university dining halls. Over 400K samples delivered. Here's the proof.

403K+ Samples Delivered
$5.10 Proven iROAS
4 Campaigns Activated
Rockstar Energy sampling at WeWork
Rockstar
Mountain Dew Energy finals week campus delivery
Mtn Dew Energy
Pure Leaf university sampling
Pure Leaf
403K+ Total Samples
Distributed
$5.10 Proven iROAS
(Mtn Dew Dragon Fruit)
104 Organic Social
Posts Generated
330+ Venue Locations
Activated
4 PepsiCo Campaigns
Completed
Campaign Results
Here's what we've done for your brands
Real campaigns. Real results. Every metric below comes from PepsiCo activations run through Recess.
Rockstar Energy sampling at WeWork locations
Rockstar Energy + Rockstar Focus

Nationwide WeWork Office Sampling

Rockstar partnered with Recess to sample Rockstar Energy and Rockstar Focus across 140+ WeWork locations nationwide, driving both product trial and brand awareness among professionals during the workday energy dip.

161,519 Samples Distributed
140+ WeWork Locations Nationwide
💼 Professional Audience During Workday
⚡ Energy + Focus Product Lines
Mountain Dew Dragon Fruit college campus sampling
Mountain Dew — Dragon Fruit

Walmart Innovation Strategy: College Resident Sampling

Mountain Dew added sampling to their Walmart innovation strategy by distributing Dragon Fruit directly to college residents across 27 venues — driving first trial and delivering a proven $5.10 iROAS.

14,112 Samples Distributed
$5.10 iROAS (Incremental Return on Ad Spend)
27 College Venue Locations
🛒 Walmart Innovation Strategy
Mountain Dew Energy finals week campus delivery
Mountain Dew Energy — "Mental Boost"

Finals Week Surprise-and-Delight: Door-to-Door Campus Delivery

Mountain Dew Energy partnered with Recess to deliver a "Mental Boost" to college students nationwide, distributing over 136,000 cans across 164 housing locations as a finals week surprise-and-delight activation with door-to-door deliveries.

136,416 Cans Distributed Door-to-Door
104 Organic Social Posts Generated
164 College Housing Locations
🎓 Finals Week Activation Nationwide
Pure Leaf Blackberry Tea university sampling
Pure Leaf — Blackberry Tea

University Campus Sampling Across 7 Schools

Pure Leaf partnered with Recess to distribute over 91,000 bottles of Blackberry Tea across seven universities, reaching 100,000+ students and building awareness among Gen Z consumers in their daily campus routines.

91,872 Bottles Distributed
100K+ Students Reached
7 University Campuses
🫖 Gen Z Audience Targeting
Real Activations
IRL moments from PepsiCo campaigns
From WeWork kitchens to college campuses — real photos from real Recess activations with PepsiCo brands.
Rockstar Recovery sampling station at WeWork
Rockstar

Rockstar Recovery sampling station at WeWork

Rockstar Energy cans at WeWork office kitchen
Rockstar

Rockstar Energy cans at WeWork office kitchen

College residents enjoying Mountain Dew Dragon Fruit
Mtn Dew Dragon Fruit

College residents enjoying Mountain Dew Dragon Fruit

Mountain Dew Dragon Fruit display — Walmart innovation sampling
Mtn Dew Dragon Fruit

Mountain Dew Dragon Fruit display — Walmart innovation sampling

Student residents sampling Mtn Dew Dragon Fruit at community event
Mtn Dew Dragon Fruit

Student residents sampling Mtn Dew Dragon Fruit at community event

Starry sampling at student housing — move-in activation
Starry

Starry sampling at student housing — move-in activation

College student enjoying Starry on campus rooftop
Starry

College student enjoying Starry on campus rooftop

Starry at a campus study lounge
Starry

Starry at a campus study lounge

Starry sampling at student apartment building
Starry

Starry sampling at student apartment building

Our Venue Network
We go where your consumers are
50,000+ venues across the U.S., curated for the moments that matter most to PepsiCo brands.
🎓

University Housing

Off-campus apartments, dorms, campus events — proven with Mtn Dew Energy, Dragon Fruit, Starry & Pure Leaf

💼

Coworking & Offices

WeWork, shared spaces, corporate offices — proven with Rockstar Energy & Focus

🏃

Fitness & Wellness

Gyms, boutique studios, rec centers — ideal for Gatorade, Rockstar, and energy brands

🏟️

Sports & Recreation

Youth sports, adult leagues, tailgate zones, stadiums — ideal for Gatorade & Doritos

What's Next
Let us do this for your other brands
We've proven the model across PBNA and beyond. These brands are a natural fit for the same playbook.

Gatorade

Youth Sports · Summer · Back-to-School

Sideline hydration at youth leagues, tournament sampling, summer sports camps

Starry

College Orientation · Summer · Tailgate

Move-in weekend welcome packs, campus events, summer recreation venues

Bubly

Wellness · College · Summer

Fitness studio post-workout, beach & pool venues, WeWork refreshment stations

Doritos

Tailgate · College · Summer BBQ

Game day snack sampling, campus events, cookout pairings with PepsiCo beverages

Your brands. Our venues.
Real results.

We've already delivered 403,000+ samples and a $5.10 iROAS for PepsiCo brands. Let's bring that same impact to your next brand launch, seasonal campaign, or always-on sampling program.

Let's Talk
Katie Olmstead, Account Director — katie@recess.is
© 2026 Recess. Confidential — prepared exclusively for PepsiCo, Inc.