Recess has activated Rockstar, Mountain Dew, Pure Leaf, and Starry across 330+ venues nationwide — from WeWork offices to college campuses to university dining halls. Over 400K samples delivered. Here's the proof.
Rockstar partnered with Recess to sample Rockstar Energy and Rockstar Focus across 140+ WeWork locations nationwide, driving both product trial and brand awareness among professionals during the workday energy dip.
Mountain Dew added sampling to their Walmart innovation strategy by distributing Dragon Fruit directly to college residents across 27 venues — driving first trial and delivering a proven $5.10 iROAS.
Mountain Dew Energy partnered with Recess to deliver a "Mental Boost" to college students nationwide, distributing over 136,000 cans across 164 housing locations as a finals week surprise-and-delight activation with door-to-door deliveries.
Pure Leaf partnered with Recess to distribute over 91,000 bottles of Blackberry Tea across seven universities, reaching 100,000+ students and building awareness among Gen Z consumers in their daily campus routines.
Rockstar Recovery sampling station at WeWork
Rockstar Energy cans at WeWork office kitchen
College residents enjoying Mountain Dew Dragon Fruit
Mountain Dew Dragon Fruit display — Walmart innovation sampling
Student residents sampling Mtn Dew Dragon Fruit at community event
Starry sampling at student housing — move-in activation
College student enjoying Starry on campus rooftop
Starry at a campus study lounge
Starry sampling at student apartment building
Off-campus apartments, dorms, campus events — proven with Mtn Dew Energy, Dragon Fruit, Starry & Pure Leaf
WeWork, shared spaces, corporate offices — proven with Rockstar Energy & Focus
Gyms, boutique studios, rec centers — ideal for Gatorade, Rockstar, and energy brands
Youth sports, adult leagues, tailgate zones, stadiums — ideal for Gatorade & Doritos
We've already delivered 403,000+ samples and a $5.10 iROAS for PepsiCo brands. Let's bring that same impact to your next brand launch, seasonal campaign, or always-on sampling program.
Let's Talk